American Essentials

Employer

American Airlines

Location

Dallas, TX

Year

2022

Served as the lead designer for American Essentials, American Airline's first ever native mobile application for team members. Essentials is a team member application which provides employees with the latest in company news, a calendar of work related events, and access to new and improved day-of-departure travel tools.

As lead designer, I created the front end design of the application to establish the look and feel and overall user experience of the product. I also was responsible for our company roll-out plan which involved launch strategy, team member communication, and promotional launch materials.

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